With about one-third of Earth's 7 billion inhabitants on a social network, it is an inevitable part of scholars' lives. While many academics find Twitter and Facebook useful means of disseminating their research, Sara Custer finds that the addictive seeking of 'likes' has its perils
Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Facebook, Twitter, video sharing websites and blogging
There are currently 2.8 billion social media users worldwide.This means that over a third of the world's population is using some form of social media to communicate, making social media marketing an imperative tactic for boosting leads for higher education programs.
The ubiquity of social media (e.g., Facebook, Twitter) is no more apparent than at the university. Social media are increasingly visible in higher education settings as instructors look to technology to mediate and enhance their instruction as well as promote active learning for students.
While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one: social media advertising. Social media advertising, or social media targeting, are advertisements served to users on social media platforms. Social networks utilize user information to ...
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.